“So, we plan on having four zones, and for each zone we’ll need a stand design, a video showcasing the area we are working in, fact sheets, signage and speaker biographies and a programme.”

OK, anything else?

“It would be nice to have a touchscreen guide to the event, with downloadable PDFs.”

That can be done. What’s the deadline?

“Oh, you know. Three weeks or so?”

Here’s a snapshot of the final result.