Partner training video (internal use but MUST look very professional!)
"OK, so we need a video to explain our products to our partners."
"And we need to get over the key facts, but keep it simple – although the product itself is amazingly sophisticated."
How about we do it a bit like an airline safety video, has seriousness but cuts to the chase and demands your attention if it's done nicely? People think they've seen all this sort of stuff before but your product has to stand out.
"That could work."
Some stills from the final video.
Just one example of the sort of distinctive and personable videos produced on a regular basis.