A software company with a very different approach!

HSO is an innovative company leveraging the power of Microsoft Cloud, and the 2023 campaign needed a look that was anything but 'me too'.

Working with the marketing team we came up with visual metaphors for the company ethos that were best summed up as a rugged Land Rover seen all around the world doing what HSO does best - no fuss, getting on with the job in hand, no matter what gets thrown at you.

The campaign has been very well received as distinctive – and very different from the usual corporate stuff!


Various situations had the HSO Land Rover dropped into the landscapes.

A full 90 second video brought these to life even further.


We also produced some full CGI videos – here's one depicting the overall market and how HSO helps customers. It's also the basis for a LinkedIn campaign.