Branding
Volkswagen Beetle says g(o\!/o)dbye
I have to say, as a lover and past owner of three Beetles (and quite a few Golfs after that) I was looking forward to watching this ad. After all the great heritage of VW ads over the years, I was a tad disappointed. I do think VW missed a trick with this. Like the…
Read MoreAre serifs dead for logos? Tech companies would seem to think so.
One of my clients is at the Gartner Expo in Barcelona and I was interested to see who else was exhibiting there. As I scanned through the logos I was struck by how ‘samey’ they all looked. No one company seemed to be trying to stand out from the crowd. Black and blue were the…
Read MoreIs UX making everything look the same?
Do you often find so many websites hard to tell one from the other? Of course, you are constrained by the format of a smart phone, tablet or desktop. You basically have a rectangular space to play with and the smaller you go, the harder it is to make it look different from the rest.…
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